Data quality, for a business of any kind and or size, is very hard to define, measure, monitor, and improve. But it matters because the negative consequences of inaccurate information are endless. Addressing data quality requires an global approach which is practically not possible. The company's data comes in every format and from all directions. Some systems process huge numbers of records or transactions each day. Some systems are batch, some are real-time. Also, a company interacts with other business entities where it has no control over the data quality.
Data quality magament should be an integral part of the data processing pipeline of all segments of IT activities of an company and not limied only to Analitycal systems but have an active role at the very source of creating data every where where it is possible.